Kentucky DECA
Galt House Hotel - East Tower
Business Services Marketing
Business Services Marketing is a role-play event. The student
is given a description of a specific situation that measures skills, knowledge
and attitudes in business services marketing. Students will be challenged to
perform marketing functions and tasks involved in providing services to
businesses on a fee or contract basis or providing services to consumers. Roles
in these events are those of customers, employees, supervisors, managers and
entrepreneurs.
The student studies the situation for 10-minutes and responds to
the issues involved through interaction with a business/industry
professional (judge). The role of the student and of the judge will
be determined by the specific role-play situation.
Preliminary round competition includes one comprehensive exam and one
role-plays. A second role-play activity will be given to finalists.
Click here to see a
sample of the event.
Click here to view the event
guidelines.
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