Kentucky DECA
Galt House Hotel - East Tower -
Sports and Entertainment Marketing Management Team Decision
Making Event
Sports and Entertainment Marketing Management Team
Decision Making Event is a case study event. The management team will
be challenged to perform marketing and management functions and tasks that can
be applied in amateur or professional sports or sporting events, entertainment
or entertainment events, selling or renting of supplies and equipment (other
than vehicles) used for recreational or sporting purposes, products and services
related to hobbies or cultural events, or businesses primarily engaged in
satisfying the desire to make productive or enjoyable use of leisure time.
The management team composed of two members will have 30 minutes to
study the situation and organize their analysis using a management
decision-making format. The team will then make an oral presentation to
the judge. The role of the judge is that of an executive for the
business represented.
A written exam testing knowledge specific to sports and entertainment
marketing is given to the team members.
Competition includes the average of the team comprehensive exam scores and
twice the case-study score.
Click here to view the
event guidelines.
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