Kentucky DECA
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| Travel and Tourism Marketing
Management Team Decision Making Event is a case
study event. The management team will be challenged to
perform marketing and management functions and tasks that
can be applied in enterprises engaged in passenger
transportation, travel service, attracting and serving the
traveling public, arranging tours or acting as independent
ticket agencies and other services incidental to the travel
or tourism industry.
The management team composed of two members will have 30 minutes to study the situation and organize their analysis using a management decision-making format. The team will then make an oral presentation to the judge. The role of the judge is that of an executive for the business represented. A written exam testing knowledge specific to travel and tourism marketing is given to the team members. Competition includes the average of the team comprehensive exam scores and twice the case-study score. Click here to view the event guidelines. |