Kentucky DECA
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| Apparel and Accessories, Associate Level,
is a role-play event. The student is given a description of a specific
situation that measures skills, knowledge and attitudes in apparel and
accessories marketing or marketing management. Students will be challenged
to perform marketing and management functions and tasks in retail
establishments, wholesale establishments and/or manufacturing firms
primarily engaged in the marketing of clothing and related articles for
personal wear and adornment. Roles in these events are those of customers,
employees, supervisors and managers.
The student studies the situation for 10-minutes and responds to the issues involved through interaction with a business/industry professional (judge). The role of the student and of the judge will be determined by the specific role-play situation. Preliminary round competition includes one comprehensive exam and one role-plays. A second role-play activity will be given to finalists. Click here to see a
sample of the event. |