Kentucky DECA
Galt House Hotel - East Tower
Business and Financial Services Marketing Research
Business and Financial Services Marketing Research is a
business plan event. Business services include services to businesses on a fee
or contract basis. The emphasis is on marketing activities, not the development
of skills required to perform a particular task or service. Financial services
include financial institutions such as commercial banks, savings and loan
associations, credit agencies, credit unions, consumer-finance companies,
collection agencies, and credit departments of business enterprises.
The marketing research team, composed of one to three
members, has been asked by the business’s owner/manager
(judge) to develop a promotional campaign for the
business’s customer service offerings, comparing its
customer service offerings with those offered by the
business’s direct competition. The team will design and
conduct a marketing research study to determine the
preferred customer service offerings. Based on the
comparison and research, the team will identify
potential customer service offerings for the business.
The team will then develop a promotional campaign to
promote the business’s proposed customer service
offerings. Prior to the presentation, the judge will
evaluate the written portion, the major emphasis of
which is the content.
The oral presentation may be a maximum of 15 minutes in length—10 minutes for
the team presentation and 5 minutes for judge questioning. The team members will
explain and describe the project completed.
The judge is to assume the role of the business’s owner/manager. The judge
will evaluate the presentation, focusing on the effectiveness of public speaking
and presentation skills and how well the students respond to questions that the
judge may ask during the presentation.
Competition includes a written and oral evaluation.
Click here to see a
sample of the event.
Click here to view event
guidelines.
|