Kentucky DECA
Galt House Hotel - East Tower
Internet Marketing Plan
Internet Marketing Plan is a business plan event. Students will
have an opportunity to research and design a plan to start an internet
business or enhance a component of an existing internet business.
The participant team composed of one to three members has
designed and conducted a marketing research study and prepared a
proposal for an e-commerce business based on the research. The team
will request financing for the proposal in an interview with a bank
or venture capital official (judge). Prior to the presentation, the
judge will evaluate the written portion, the major emphasis of which
is the content.
The oral presentation may be a maximum of 15 minutes in length—10 minutes for
the team presentation and 5 minutes for judge questioning. The team members will
explain the proposal and make the request for financing. The judge will evaluate
the presentation, focusing on the effectiveness of public speaking and
presentation skills and how well the students respond to questions the judge may
ask during the presentation.
Click here to see a
sample of the event.
Click here to view the
event guidelines.
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