Kentucky DECA
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| Marketing Management is a role-play event.
The student is given a description of a specific situation that measures
skills, knowledge and attitudes in marketing management. Students will be
challenged to perform marketing management functions and tasks that can be
applied broadly in a non-retail marketing environment. Roles in these events
are those of clients, employees, supervisors, managers and entrepreneurs.
The student studies the situation for 10-minutes and responds to the issues involved through interaction with a business/industry professional (judge). The role of the student and of the judge will be determined by the specific role-play situation. Preliminary round competition includes one comprehensive exam and one role-plays. A second role-play activity will be given to finalists. Click here to see a sample of the event. Click here to view the event guidelines. |