Kentucky DECA
Galt House Hotel - East Tower -
Retail Merchandising
Retail Merchandising is a role-play event. The student is given
a description of a specific situation that measures skills, knowledge and
attitudes in retail merchandising management. Students will be challenged to
perform marketing and management functions and tasks that can be applied in any
retail establishment. Roles in these events are those of customers, employees,
supervisors and managers.
The student studies the situation for 10-minutes and responds to the issues
involved through interaction with a business/industry professional (judge). The
role of the student and of the judge will be determined by the specific
role-play situation.
Preliminary round competition includes one comprehensive exam and one
role-plays. A second role-play activity will be given to finalists.
Click here to see a
sample of the event.
Click here to view the
event guidelines.
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